The phrase denotes the provision of formal apparel, particularly swimsuit units manufactured by Ben Marc, at decreased costs. This usually happens to filter present stock, typically on the finish of a season or to make room for newer collections. An instance could be a retail occasion promoting drastically lowered costs on remaining swimsuit units from a earlier 12 months’s manufacturing.
Such gross sales occasions profit each customers and retailers. For customers, it supplies a chance to amass high-quality clothes at a fraction of their authentic value. Retailers, however, are capable of cut back surplus inventory, liberating up capital and cupboard space for brand new merchandise. Traditionally, some of these promotional actions have been a constant technique within the retail sector to handle stock and stimulate gross sales.